Privacy Policy

1. Introduction

This policy describes how Vurtech Technologies Ltd, trading as PlayVista (“we”, “us”, or “our”), collects and uses personal data when you visit playvista.ai, use PlayBase at dashboard.playvista.ai, or appear in footage a customer uploads. Our Terms of Service govern use of the Service.

For your account, billing, and use of PlayBase, we are the controller. For people shown in footage a customer uploads, that customer is the controller and we process the footage on their instructions. When we use recordings to train our own models, we are the controller for that purpose.

2. Contact

Vurtech Technologies Ltd
London, United Kingdom, WC2H 9JQ
support@playvista.ai

3. How we use personal data

What we process depends on how you deal with us.

3.1 Website and enquiries

When you visit playvista.ai or contact us.

Purpose

To respond to demo requests and messages, and to understand how the site is used.

Categories

Name, email, organisation, and anything you send us. We also collect IP address, device and browser details, pages viewed, and referral information.

Legal basis

Legitimate interests in responding to you and running the site. Consent where we send marketing or use non-essential cookies.

Source

From you, and from your device.

3.2 Your PlayBase account

When you create and use an account.

Purpose

To provide the account, store and play your videos, and send service messages such as analysis updates and security notices.

Categories

Name, email, optional phone and profile details, hashed password, login history, and the version of this policy and the Terms you accepted.

Legal basis

Performance of our contract with you. You must be 18 or older to hold an account.

Source

From you.

3.3 Match analysis

When you upload a match and ask us to analyse it.

Purpose

To produce event data, statistics, reports, and assistant answers from the video and the match details you provide (teams, score, date, competition). Analysis uses our systems together with service providers, including quality review by trained analysts and AI models that generate summaries and answers.

Categories

The video, the match details, the analysis we produce, and the prompts and answers in the assistant.

Legal basis

Performance of our contract with you. For people shown in the footage, we process it on the uploading customer's instructions. Outputs are informational and are not used to make decisions about individuals.

Source

From you, or from the customer who uploaded the footage.

3.4 AI model training

Recordings used to train and improve our own models.

Purpose

We use data from match recordings uploaded to PlayBase to train, test, and improve the models behind our products, so we can deliver a better service over time.

Categories

Match recordings and the event data and reports derived from them. Our models learn player and ball movement from jersey numbers and positional data. We do not keep names or other details that would let us identify a person in the training data.

Legal basis

Our legitimate interest in using recordings from the product to improve it (Article 6(1)(f) UK GDPR). You can object at any time by emailing support@playvista.ai. We then stop using the affected content for future training. Models already trained are not withdrawn.

Source

From the customer who uploads the recording in which you appear.

3.5 Payments

When you buy credits or a subscription.

Purpose

To take payment, manage credits, and keep the records the law requires. Card numbers are handled by our payment provider. We do not see or store them.

Legal basis

Performance of our contract, and a legal obligation for tax and accounting records.

3.6 Improving the service

How the product is used.

Purpose

To understand feature use, fix problems, and improve PlayBase. This uses aggregated or de-identified usage data. It is separate from model training in section 3.4.

Legal basis

Legitimate interests.

3.7 Security

Protecting the Service.

Purpose

To detect misuse, prevent fraud, and keep the Service secure. We use encryption, access controls, and logging. Access to footage is limited to people who need it and who are bound by confidentiality.

Legal basis

Legitimate interests, and legal obligation where it applies.

3.8 Marketing

News and product updates.

Purpose

To send updates if you join the waitlist or newsletter.

Legal basis

Consent. You can withdraw it at any time by using the unsubscribe link or emailing support@playvista.ai.

3.9 Cookies

We use necessary cookies to run the site. Analytics and marketing cookies run only with your consent. You can change this in the cookie banner or in Cookie settings in the footer.

3.10 People in uploaded footage

Players, coaches, officials, and spectators in a customer's video.

Purpose

To produce the analysis the customer asked for, and, as described in section 3.4, to improve our models. The customer who uploaded the footage is your controller for the analysis. Contact them first if you want access, correction, or deletion. You can also email support@playvista.ai and we will pass the request on.

Categories

Your image and actions in the video, and event data that may refer to a team, position, or shirt number. We do not collect your contact details unless the customer adds them. It may be seen by the customer's users, by our staff when needed for support, and by analysts at our video analysis providers.

Children

Footage may include players under 18. The customer who uploads it is responsible for any consents and notices required, including telling players and parents about the processing in this policy. We do not knowingly collect account data from anyone under 18.

4. Who we share personal data with

We share personal data with service providers that help us run the Service, including cloud hosting, payments, email, product analytics, error monitoring, specialist video analysis, and AI models. Primary storage is in the United Kingdom.

Hosting, payments, analytics, email, and video analysis providers process data under contracts that require confidentiality, security, and deletion, and that prohibit them from using the data for their own purposes.

AI model providers generate summaries, reports, and assistant responses. Their own terms govern that processing. We do not warrant that those terms stop them from retaining inputs or using them to improve their own services.

Some service providers may access personal data from outside the United Kingdom. Where they do, we put an appropriate transfer safeguard in place before the access happens.

We may also disclose personal data where the law or a regulator requires it, to protect rights and safety, or as part of a merger or sale of the business. We do not sell personal data. Business customers who need a data processing agreement can email support@playvista.ai.

Links on the Service may go to other websites. Their privacy practices are their own.

5. How long we keep personal data

We keep personal data only for as long as we need it for the purpose it was collected, then we delete or anonymise it.

• Account data, videos, and the analysis derived from them are kept while the account is open. After you delete a video, close the account, or ask us to delete your data, we delete or anonymise it within 30 days, unless the law requires us to keep it.
• Payment and tax records are kept for six years, as UK law requires.
• Training data is kept separately from your account, in the United Kingdom, without information that identifies individuals, for as long as we need it to develop and evaluate our models. Deleting a video does not remove data already used for training. To stop future use, object as described in section 3.4.
• Copies held by service providers are kept only for as long as needed to provide the Service, then deleted.

6. Your rights

Subject to the conditions in the UK GDPR, you can:

• Ask for access to your personal data.
• Ask us to correct inaccurate data.
• Ask us to delete your data.
• Ask us to restrict processing.
• Ask for a portable copy of data you provided to us.
• Object to processing based on legitimate interests, including model training in section 3.4, and to direct marketing.
• Withdraw consent where we rely on it. Withdrawal does not affect processing that happened before you withdrew.

Email support@playvista.ai. We respond within one month. We may need to confirm who you are.

You can complain to the UK Information Commissioner's Office (ico.org.uk) or, if you are in the EEA, to your local authority. We would rather hear from you first.

We do not intentionally collect special-category data, such as health or ethnicity, and our analysis does not infer it. We do not sell personal data.

7. Changes

We may update this policy from time to time. The newest version replaces all previous versions. The date at the top of this page is the date of the latest update. If a change is material, we will post the new version here and, where appropriate, tell you by email or in the Service before it takes effect. If a change needs your consent, we will ask for it.